Crédit Agricole Immobilier is the real estate subsidiary of the Crédit Agricole Group, one of the leading banking groups in Europe. This entity offers a comprehensive range of real estate services, including the development and management of residential and commercial properties.
Before integrating the Pinpo solution, Crédit Agricole Immobilier faced significant challenges. The company was overwhelmed by the substantial increase in leads generated by marketing tools such as Facebook Lead Ads. The call center teams were swamped by the volume of contact requests, requiring considerable effort that was not yielding adequate return on investment.
For the first time, Karine, the team leader, noticed a marked decrease in productivity and motivation among her team members, clearly highlighting the challenges the company had to address.
