Ensuring responsive processing and boosting the sales funnel
➪ The Challenges
Sogeprom is the real estate development subsidiary of Société Générale, established nearly 50 years ago in all real estate markets. Sogeprom supports its clients, individual and institutional investors, retailers, companies, and communities throughout the entire real estate development process.
Before implementing Pinpo's solution, Sogeprom faced a major challenge due to the high volume of leads generated each month. The sales team struggled to react quickly to all leads and identify those with genuine buying intentions. Consequently, they tended to subjectively select leads from sources deemed more qualitative, thus neglecting other potentially promising leads. This approach resulted in the loss of numerous business opportunities.
➪ The solution : Pinpo Convert
Sogeprom's AI Sales Specialist processes all leads in real time, 24/7, even before they reach the sales team. It qualifies the leads' projects, identifies those ready to convert, and schedules appointments for the sales team.
'Pinpo allows us to schedule appointments at any hour of the day or night for our sales team.'
Charline ChapuisMarketing and Communication Director
Pinpo synchronizes with the CRM Immolead. As soon as a lead submits a new inquiry about a Sogeprom real estate program, Pinpo instantly receives the lead and commits to scheduling an appointment as quickly as possible.
'32% of the leads engaged by Pinpo turn into an appointment for one of our sales representatives.'
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