Monetize existing leads and create a new customer offering
➪ The challenges
Bien'ici is a French real estate website that allows users to search for properties to buy or rent. Bien’ici is the result of a collaboration between several major players in the French real estate sector, including real estate agencies, developers, and real estate ad professionals.
Bien'ici was looking for new ways to monetize its audience, while prioritizing user experience and ensuring they add value to their clients.
➪ La solution : Pinpo Revive
Bien’ici's AI Sales Specialist engages leads interested in purchasing a property and determines their interest in new real estate. If relevant, it facilitates a connection with a developer who can assist them in their project and present the benefits of buying new property.
'Pinpo allowed us to build an entirely new offering for our clients, generating new business opportunities while being 100% GDPR compliant.'
Philippe de LignivilleDeputy General Manager - marketing communication and data at Bien’ici
Pinpo is synchronized with Bien’ici’s database. When a lead makes a request on an ad via Bien’ici’s site and meets the specified criteria, this lead is transferred to Pinpo. Pinpo then engages with the lead to obtain their consent to be connected with a Bien’ici partner developer.
'When we shared our need with Pinpo, the team was very attentive to our issues and proposed various solutions to adapt the product to our need and activate it very quickly.'
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