Story
Cofidim


Ensuring quick response and enhancing brand image

cofidim-story.png

The Challenges

Cofidim, under its two commercial brands, Maisons Sésame et Le Pavillon Français, markets and builds individual houses in Île-de-France, around Paris and has 21 sales agencies to provide close support to its clients.

Before adopting the Pinpo solution, the company had invested significantly to increase lead generation. However, a considerable portion of these leads was lost due to insufficient responsiveness from the sales teams. This inefficiency not only reduced the return on investment of marketing efforts but also negatively impacted the company's brand image.

The solution : Pinpo Convert

Cofidim's AI Sales Specialist manages 100% of the leads generated for Maisons Sésame. It communicates via SMS with incoming leads in real-time to ensure immediate responsiveness and provide a positive experience for prospects. It is an indispensable support for Maisons Sésame, ensuring an efficient lead journey through the sales funnel.
'Pinpo has allowed us to increase our appointment rates and enabled our salespeople to focus on the most qualified leads.'
Flavie FerreiraMarketing et Communication Manager
Pinpo is synchronized with Septeo, a multi-channel ad distribution solution. As soon as a lead is generated for Maisons Sésame, it is transferred to Pinpo, which processes it in less than 5 minutes, anytime and 24/7. The lead's request is qualified, and an appointment is immediately scheduled with a sales consultant.
'We have also observed less tangible benefits, such as a young and dynamic company image and responsiveness appreciated by our prospects, who receive responses even late at night. Moreover, this has allowed our marketing department to track the performance of all our distribution channels.'
Flavie Ferreira

The Results

30%

Qualified Appointments
in Real-Time
133 h

Hours Saved
Per Month
7+ data

Data Points Collected
Per Conversation
100%

of Total
Lead Flow

✉ Ready to level up ?


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