Enhancing digital leads and maximizing conversion within the network
➪ The Challenges
IN&FI Crédits is a franchised network of credit brokers established in 2001. Their goal is to provide the best credit solutions to as many borrowers as possible, with over 120 branches across France, and more than 350 credit experts committed to meeting client expectations.
Before implementing Pinpo, IN&FI Crédits faced significant difficulties in managing leads generated online. The company’s sales representatives, focused on their core tasks, spent most of their time in meetings or processing files during office hours and were unavailable in the evenings and weekends. This situation led to response delays of 24 to 48 hours for potential clients. This substantial delay in responding caused a significant loss of leads in the sales funnel, thereby reducing overall commercial efficiency.
➪ The solution : Pinpo Convert
In&Fi's AI Sales Specialist handles all leads generated through the website for mortgage and credit refinancing. Pinpo enables In&Fi to immediately manage 100% of the leads, optimizing team productivity and improving conversion rates.
" Pinpo acts as an outsourced sales assistant. Qualifying leads via SMS is more cost-effective compared to setting up a call center."
Thomas Jouan Digital Manager
The solution is synchronized with the CRM Cifacil. As soon as a lead submits a new request, Pinpo instantly receives the lead and engages to qualify the project.
'Technically, the solution is very flexible and has easily adapted to our business and organization.'
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